Viva Magenta – Color of the Year 2023
Magenta is a vibrant and intense color that is often described as a purplish-red or pinkish-purple. It is named after the purplish-red flower called the magenta, which is a type of fuchsia plant.
Magenta is considered a primary color in the subtractive color model (CMYK) used in printing and mixing pigments. In the additive color model (RGB) used for digital displays, magenta is created by combining red and blue light without any green light.
Magenta is known for its eye-catching and energetic qualities. It is a bold and attention-grabbing color that can evoke feelings of passion, creativity, and excitement. It is often associated with concepts such as love, romance, femininity, and artistic expression.
What distinguishes this year’s Color of the Year from last year’s — PANTONE 17-3938 Very Peri, which also married the technical with nature — is Viva Magenta’s ability to answer our collective need for strength.
Viva Magenta offers us the assurance and motivation we need to weather long-term disruptive events. Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal. And still, we need to find the motivation to continue. Here, Viva Magenta cloaks us in both power and grace, and sends us out into the world with the verve we’ve yearned for.
In branding and design, magenta is frequently used to create visual impact and draw attention. It is commonly seen in advertising, packaging, and logos to create a memorable and vibrant impression. Magenta can be used as a dominant color or as an accent to add pops of intensity to a design.
When used in combination with other colors, magenta can create various effects. Pairing it with white or lighter shades can create a fresh and modern look, while combining it with darker tones like black or deep blues can enhance its richness and drama.
This is dropcap shortcode in action. There are 4 different dropcaps. Check them out in Shortcodes section. Vestibulum ornare lacinia blandit. Donec ac dolor risus, sit amet congue felis. Aliquam molestie mi sit amet risus laoreet in varius eros blandit. Donec sed nisi quis erat porta suscipit sed id quam. Maecenas sodales arcu est. Ut at nibh velit. Aenean tristique mauris vel eros aliquam sollicitudin. Cras tempus iaculis nisl nec adipiscing. Integer lobortis orci vitae massa auctor nec sagittis dolor condimentum.